A True Story for Sellers to Heed
It happened in La Paz just a few weeks ago, and it is about the Multiple Listing Service (MLS).
I have several nice properties in El Centenario and El Comitan. My colleagues make jokes about how I live in the desert, the boonies, or â€œway out thereâ€. I invited them to see my properties and they said things like â€œsome dayâ€, â€œitâ€™s a good ideaâ€ or â€œthe next time Iâ€™m in your area Iâ€™ll make an appointment to see your properties.â€
Others said if they had buyers for my properties they would be sure to show them. In other words, no one was going to make the effort to drive a mere 20 minutes even to see beach front and beach community homes, even though beachfront and beach view homes are in high demand even in this recovering market.
So, back to the true story. I uploaded one listing to the La Paz MLS and encountered Internet issues. All I had to show was one listing. The next morning my phone rang and a colleague from La Paz said he was looking for an easy care, one-floor home with a pool and a view. And my listing fit the bill.
The agent and client came out within the hour. She liked my house, but wasnâ€™t in love. I suggested that since she was here, she see another listing next door. That house is two stories, is high-maintenance, and has a slightly smaller pool. The would-be buyer walked in and said: â€œThis is it!â€ I want this house, I love it!â€ She made a full-price offer that day and the transaction closed without a hitch 45 days later.
What is my point? The agent said he was looking only for properties on the MLS. He did not have the time to search individual websites, even if he knew whose sites to visit. If my listing had not been on the MLS, he would never have known about it. The MLS allows agents to post as many photos and videos as they want. A buyerâ€™s agent can preview the property and contact the listing agent to get more information. Then she can put together a list of properties and email them to her client. Itâ€™s efficient and, because of the strict rules of the MLS, it is accurate. This also means that when homes sell, the prices are listed so that agents will have comparable properties that will support the price of your home to the buyer.
The very next day, I uploaded three more properties. Almost immediately after hitting â€œsubmitâ€ I received an email from an agent in Loreto saying that she had sent all of my listings to her client in the USA that is interested in La Paz, El Centenario, and El Comitan.
â€œHow did you get hooked up with a La Paz buyer?â€ I asked.
â€œHe was searching my IDX (MLS search function)pages,â€ she said.
Sellers, listen up! This is the key. Under the new IDX (Internet Data Exchange) system, buyers can type â€œLa Paz homes for saleâ€ into Google and La Paz real estate sites will pop up. They can click on the name of a page and those that are members of the MLS will have a search function on them that allows Susie Q. Homebuyer to search for homes in La Paz and the surrounding area. Now thousands of buyers back in the USA and Canada and anywhere in the world, can look at YOUR house long before they book their flight to come to La Paz. They can narrow their search to just a few homes or they can expand out to other areas.
The â€œLoreto manâ€ was fiddling around, looking at everything on the market, when he found La Paz and decided on our lovely town for his retirement.
And how do you as a seller get to have your house visible 24/7 to the entire world? Itâ€™s easy:
- Contact an agent who is a member of AMPI (Mexican Association of Realtors) and the MLS.
- Sign an exclusive listing agreement, and they will upload your home with photos and a video.
You will now have one agent looking out for your best interests, and you will also have an entire sales force of other AMPI/MLS agents showing your home. Isnâ€™t it a good feeling that your property is in the hands of professionals that subscribe to a high code of ethics and use the latest technology to sell your home?
All MLS-listed properties for sale in La Paz, and throughout the entire state of Baja California Sur, searched via Susanâ€™s website: PrestigePropertyGroupLaPaz.
About Susan Fogel:
Susan ss the broker/owner of Prestige Property Group La Paz. Visit her website and receive a FREE copy of her e-book Margarita Mind: How to Avoid It (A Guide to Buying Mexico Real Estate Safely and Sanely).